Our neighbouring region – Saudi has been seeing a lot of new visionary changes in the recent past. To support this influx of interest and demand by its growing population, we visited our neighbours to renew past and present relations through the FoodEx exhibition. The interest shown in our products can only be described as promising. We are keen to know as we grow into the Arabian peninsula – Saudi.
Our meet with the customers and well-wishers in Germany through the ANUGA 2019 exhibition was an excellent opportunity to revisit and strengthen ties with all of them; and also the newer faces that visited us at ANUGA. Germany and its neighbours play a pivotal role in Ahlia’s expansion throughout the European region. With many a migrating population from Asia and the Middle-east, Ahlia’s brand loyal customers too have carried its good name and the news of its quality to countries around Europe. It was about time we paid them a friendly visit through our presence at ANUGA.
Seeing the vital need of quality spices in the UAE and international markets, Ahlia pushes itself to create brand and quality awareness through the Gulf Food exhibition. The popular feedback we receive every time in UAE is that customers do not find ‘Ahlia quality’ anywhere from product packaging to product originality. We seek to emerge as a market leader and as the only brand that focusses on quality of our food products.
HORECA 2019, Kuwait
We present Ahlia every year at the HORECA exhibition in Kuwait. Being an expansive market, Kuwait has much to offer for our growth. Ahlia brand is widely used among the HORECA sector in Kuwait. This is our primary market with the largest share of brand-loyal consumers. Ahlia is a household name and is a primary ingredient in every kitchen. The HORECA market has used Ahlia products for decades and many of our customers are as old as Ahlia itself.
SIAL 2018, Abu Dhabi
The GCC region has been ever growing and sampling on new food products for decades. We are far from saturation when it comes to food and food products. Thus, the opportunity to introduce great quality spices and other food products was at hand with the SIAL Abu Dhabi exhibition. We were greeted with an immense pleasure and demand for the type of products and packaging that we were offering. We represented Ahlia and its category of products with unadulterated quality into the hands of the visitors from both retail and HORECA sectors.
SIAL 2018, Paris
SIAL Paris marked a very important milestone in Ahlia’s expansion. With the visits of European and Arab customers, we were flooded with inquiries; some of which turned into long lasting relationships. Since SIAL Paris, Ahlia opened up new markets and emerged as a vigorous competitor in the MENA region. Our distribution network is overjoyed at carrying Ahlia spices under their popular brands. With high hopes of quality, the consumers at these markets have welcomed Ahlia into their kitchens.